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Flock Together Birds of a feather flock together – and ecommerce merchants are no different. They congregate in niche online communities where they voraciously consume advice on how they can sell more online. Within the reliable confines of these communities, they are most open to listening, absorbing and taking action. Before you smack your lips […]

Eliminate Low-Budget Prospects with Published Pricing Attract your dream clients: Coffee Shop Worried about getting too many leads, and finding out that many of them can’t afford you? When you go into a clothing store, you get an idea of whether or not the items are within your budget by checking out a few price

Give Away Knowledge to Convince Clients to Pay You Attract your dream clients: notebook Imagine this: you’re a business owner, and you’re getting ready to buy new office furniture. One of your employees asks if you’re planning on buying ergonomic chairs. When you look at a few online, you’re not sure they’re worth the price

Catch Their Attention: Specialization Makes You an Expert Specializing means to focus on one area exclusively — typically by industry vertical (e.g. garden retailers) or by functional area (e.g. web design). You can think of this as going deep instead of wide in your field. For instance, I’ve specialized to focus solely on digital agencies,

Start here It’s a mistake many agencies and freelancers make; becoming over-dependent on a single client. I don’t blame you for getting into an overly-dependent situation —when you have a good client, and they need more help, it can seem like a win-win. You get reliable business and predictable cash flow. They get a partner

Here are just a few benefits that come along with creating a usable website for your small business. Let me know why you think it is (or isn’t) important for an SME to have a website in 2017. 1. You stop being invisible.I’m not trying to be flippant, but by creating a website you stop